What They Say
"Almost everything important is at first opposed by stakeholders in the status quo. Be relentless, persistent and tenacious."
~ Steve Blank, Entrepreneur, Professor Stanford University
"Above all else, products spread when they’re useful and they’re usable."
~ Kevin Systrom, Founder Instagram
"A good designer finds an elegant way to put everything you need on a page. A great designer convinces you half that shit is unnecessary."
~ Mike Monteiro
"Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan."
~ Jeff Bezos
"Make something someone specific needs, launch fast, let users show you what to change, change it, repeat last two."
~ Paul Graham, Y Combinator
"Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple."
~ Steve Jobs
"Ironically, in a changing world, playing it safe is one of the riskiest things you can do."
~ Reid Hoffman, LinkedIn co-founder
I have extensive experience in evaluating, implementing and using new generation marketing tools and applications. Over the past 14+ years I have developed many custom applications to manage business and reach new markets. I have been a consistent go-to resource for my clients who are looking to differentiate their messaging and reach new markets.
My marketing experience and technology expertise allows me to see through the hype and help clients make critical decisions to meet their business objectives.
From creating, developing and managing social campaigns to creating content for mobile I’ve had first hand experience in this area. Through my work on projects like WeLoveSteamboat.com and several social media strategy projects I can create solutions that fit and organization’s business objectives.
Recent Social Media Projects:
Aspen Chamber & Resort Association Social Media Strategy
Ride 4 Yellow
I have extensive experience with content marketing channels such as pay-per-click campaigns, search engine optimization strategy, e-mail and direct, snail mail campaigns.
I’ve managed many pay-per-click campaigns and been hired to create SEO strategies. I also have experience with blogs, WordPress and e-Book creation.
Data & Analytics
I founded & ran a database marketing company for 8 years and personally developed the applications for analysis and reporting as well as optimization programs to lower cost and increase responses.
I developed a methodology that allowed us to perform preliminary marketing tests that produced more accurate forecasts at a lower cost. The direct benefit was less risk and greater forecast accuracy as campaign volume scaled.