Hello
I’ve spent my career combining technology & marketing to create innovative solutions & opportunities for clients and my companies.
Having been a part of 9 startup businesses, I have extensive experience in developing and implementing new-generation sales and marketing tools, technologies and strategies to create more profitable businesses and deeper customer relationships.
I live happily in Steamboat Springs, CO and I’m a dad to an amazing daughter. Outside of work and spending time with family, I like to explore the world running on trails or through the lens of my camera.
Recent Work
What They Say
These are just a few of the wonderful people I’ve had the pleasure to work with.
Incredibly resourceful and inspirational business leader!
“Jay has proven himself over the years as an incredibly resourceful and inspirational business leader. I have known Jay in several capacities, from corporate strategist to self-made entrepreneur and have always been inspired by his ability to see problems and challenges from a new angle. Not only does Jay naturally question the way in which things are done, but he has a gift for inventing superior means and solutions by which to be even more successful.”
His creativity is only matched by his business acumen.
“Jay designed an interactive online marketing campaign that has increased our exposure and impact to areas that with traditional methods would never have been possible. His creativity is only matched by his business acumen creating a marketing resource that has greatly exceeded our expectations.”
He possesses the ability to make the complex simple and focus on what‘s important.
“Jay is an all-around thinker–well informed, savvy and forever curious. This leads to some simple but powerful ideas and strategies. He possesses the ability to make the complex simple and focus on what‘s important – beyond just doable. I always enjoyed working with him as I knew he was credible and enthusiastic. In addition, he has integrity and is honest in his dealings with people. Bottom line, I’d recommend Jay for any position or project that requires a self-starting and dependable person who will bring ideas to the table first, but then also deliver results.”
You cannot do better!
Jay impresses you on day one, but continues to follow through on every detail. He’s been a valuable contact for me over the years. If you are looking for original marketing and/or business development ideas, you cannot do better.
Exceptional creative ability to approach the customer or market.
“Jay has an exceptional creative ability to think outside the box and take a fresh perspective of how to approach the customer or market. His expertise and knowledge in utilizing the newest technologies to improve internal efficiency and drive greater market results is really unparalleled. He truly has a greater understanding of the newest available tools and methods to improve your business than anyone I know. I couldn’t recommend anyone more highly.”
I want Jay on my team every time.
“Jay brings a perfect mix of business and technology to solve any problem. I had absolute confidence in Jay’s ability to scope a problem as well as define a technical solution that a dev team could implement. His broad skills, great personality, and team focus make Jay one of the people I want on my team every time.”
Experience
I have extensive experience in evaluating, implementing and using new generation marketing tools and applications. Over the past 14+ years I have developed many custom applications to manage business and reach new markets. I have been a consistent go-to resource for my clients who are looking to differentiate their messaging and reach new markets.
My marketing experience and technology expertise allows me to see through the hype and help clients make critical decisions to meet their business objectives.
From creating, developing and managing social campaigns to creating content for mobile I’ve had first hand experience in this area. Through my work on projects like WeLoveSteamboat.com and several social media strategy projects I can create solutions that fit and organization’s business objectives.
Recent Social Media Projects:
WeLoveSteamboat.com
Aspen Chamber & Resort Association Social Media Strategy
Ignite Steamboat
Ride 4 Yellow
I have extensive experience with content marketing channels such as pay-per-click campaigns, search engine optimization strategy, e-mail and direct, snail mail campaigns.
I’ve managed many pay-per-click campaigns and been hired to create SEO strategies. I also have experience with blogs, WordPress and e-Book creation.
I founded & ran a database marketing company for 8 years and personally developed the applications for analysis and reporting as well as optimization programs to lower cost and increase responses.
I developed a methodology that allowed us to perform preliminary marketing tests that produced more accurate forecasts at a lower cost. The direct benefit was less risk and greater forecast accuracy as campaign volume scaled.