Breakthrough technology for prosthetics & orthotics
As employee # 1 and the Director of Marketing & Technology, I was responsible for an extremely wide range of areas in addition to marketing.
Click Medical Achievement Highlights:
International – Distribution of products in 32+ countries
Trade Shows – Production of successful trade show events domestically & internationally
Product Launches – Development & execution of the marketing strategy for numerous product launches domestically & internationally
Campaigns – Marketing campaigns that resulted in measurable product awareness and adoption
Direct to Consumer – Amputee awareness through the development & execution of an amputee facing strategy which included web assets, social media campaigns, and an ambassador program
Investor Fundraising – Developed critical visual assets to drive the investor fundraising efforts resulting in 2 successful rounds of investor funding
Position Summary
Branding & Identity
Developed the company name, identity & brand standards, and go-t0-market launch strategy. The result was a company persona that garnered industry respect and helped create pride within the team.
Social Media Strategy
Developed and executed on a social media plan that resulted in exceeding our social media goals, established communication with new amputees and practitioners. This plan also included extensive A/B testing to help us determine the best messaging and imagery to connect with our target market. I also created a viral social media contest program as a multiplier to create awareness for our solution.
Company Technology
Responsible for implementing and servicing all company technical infrastructure including:
Google Apps
Slack
Video conferencing
Web hosting
Hardware
Phone systems
Customer service platforms
Project management platforms
E-Commerce
Developed, serviced & enhanced the e-commerce platform to allow direct sales in the US and 25+ countries. The e-commerce system interfaced with our warehouse fulfillment system, accounting system, and sales CRM.
Web Development
Developed ClickMedical.co which included:
CEU Oline Courses
Instructional Video Gallery
Interactive Distributor & Practitioner Map
Live Chat
Product Catalog
Customer Support Assets
Also developed AdjustableSockets.com as an amputee-focused resource. The site included educational videos, evaluation forms, FAQs, blog, and a viral social media contest.
Strategy & Leadership
I was integral to the formulation of the overall company strategy as well as product development/launch strategy and marketing strategy. I implemented an OKR methodology to aid in the execution of department & company strategies as well as implemented internal project management systems that enhanced team collaboration.