The former retail store was in need of a brand refresh so we employed our Brandwise methodology to help them determine areas that needed to be updated and the reasons for those updates. We created a unique identity and persona to connect with their target audience, women 25-54.

Using the energy of the new identity, we created a website that draws in the audience, allows them to engage in social media and provided a platform for All That to grow their database and business.

We used the new branding & identity as a guide to shoot the store and create fashionable marketing assets.